I was thrilled to freelance with Barkley for a 7 month project on the US Bank team. I can’t say enough positive things about their creativity, their insight, and their damn charming personalities. Here’s one of my favorite campaigns called “The Power of Zero,” encouraging card members to use a year’s worth of 0 percent interest to grab hold of the good things in life. Oh, and rhyming is always fun.
Client: US Bank
Agency: Barkley
Creative Direction: Chris Cima, Abbie Smith