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Delta had an announcement — they were extending their service to six continents. We created a promotion and campaign called the “Six Continent Sabbatical” to draw attention to the news and generate excitement. The idea was to give away six two-week sabbaticals traveling to six continents. The print and outdoor ads had an ethereal look and tone that spoke to how life-changing a trip like this would be.
Client: Delta
Category: Concept, Copywriting
Media: Print, Outdoor