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Using a series of cute and amusing images of dogs “failing to catch a dog treat,” we created a video with the stopping power we needed for social media and web. Plus, we were able to show the breadth of our products for all size dogs, during every life stage with subtle product placement and thoughtful casting of pets.
Client: American Pet Nutrition
Category: Concept, Copywriting, Creative Direction, Production
Media: Video, Pre-Roll, Social Media