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We wanted to support American Pet Nutrition’s charity partner, Pet Partners, during the holiday season. To do this, we created a video showing therapy animals reading holiday stories with children to highlight one of Pet Partner’s initiatives, “Read With Me.” For every share of the video on social media, we donated one dollar to Pet Partners to help further their good work.
Client: American Pet Nutrition
Category: Concept, Copywriting, Creative Direction, Production
Media: Video, Social media