UMB BANK - "My Ugly Room"

Here are a few screen grabs from the myuglyroom campaign for UMB Bank.The campaign was designed to increase sign-up of home equity line of credit applications. The premise of the campaign was to find the ugliest room in the country. At all points during the contest, visitors to the site and contestants were asked if they were “Sick of the ugly? Start remodeling with a HELOC from UMB now.” As a result, HELOC applications increased over 32% during the time of the promotion. These are just a few of the pieces from this fully integrated campaign which included ugly lobby takeover at banks, yard signs, ugly garage sales and billboards.